Lendware

Billing Operations Map

Team: 1 Controller, 1 Rep

Tech: Stripe, QuickBooks, HubSpot

A. Signup and First Payment

Complete process documentation and controls

Trigger

Sales Rep marks deal as 'Closed Won' in HubSpot (triggers notification to billing team)

Process Steps
  1. 01Sales Rep marks deal as 'Closed Won' in HubSpot
  2. 02Billing team (Claudio/Krystal) receives notification
  3. 03Claudio creates customer and subscription in billing system (Stripe for legacy, QuickBooks for new)
  4. 04Claudio sends payment link to customer
  5. 05Customer enters payment details (ACH preferred, credit card if needed, wire as fallback)
  6. 06Billing system processes first payment (immediate for monthly-paid, immediate for annual-paid)
  7. 07Customer account provisioned
  8. 08Heather's implementation team sends welcome email with login credentials and schedules onboarding
Customer Touchpoint

Email: "Welcome to Lendware! Your account is ready. Here's how to get started." Sent by Heather's implementation team after payment success. Onboarding call scheduled.

Failure Modes

Payment declined, incorrect seat count entered, duplicate subscription created, customer not provisioned, welcome email not sent, onboarding not scheduled

Controls

Billing system payment validation, HubSpot deal stage automation, manual review of seat count by Claudio before provisioning, PostHog event tracking for account creation, Heather's team confirms onboarding scheduled

Stage Metadata
Quick reference information

System of Record

Legacy (pre-March 1, 2026): Stripe | New (March 1, 2026+): QuickBooks + PandaDoc | HubSpot (deal, contact)

Owner

Claudio (Responsible for billing setup), Krystal (Accountable for payment reconciliation), Heather's team (Responsible for welcome email and onboarding scheduling)

Inputs

Customer name, email, seat count, payment method (ACH preferred, credit card secondary, wire tertiary), billing frequency (monthly/annual), contract start date

Outputs

Active subscription in billing system, HubSpot deal marked Closed Won, customer account provisioned, welcome email sent, onboarding scheduled

RACI Roles
RResponsible (does the work)
AAccountable (decision-maker)
CConsulted (provides input)
IInformed (kept in loop)